In August 2009, Richard appeared with Kezia on Dragon's Den (The UK version of Donald Trump's The Apprentice) with the business plan for PUA Training. In 2009 he started an NLP training company named NLP Creations Ltd. In 2007 Ruina published the book ' The Natural Art of Seduction', which became popular in the UK, and help to promote him and PUA Training. One of PUA Training's first breakthroughs was when it, and Richard La Ruina, were featured in the Channel 4 documentary " First Cut: The Rules of Seduction" which aired on December 7th 2007 and was viewed by 2.5 million people. Another person he met and who would become one of the key instructors at the new company was Robert Beck (Beckster). In 2006 Gambler met Kezia Noble, who would become his lead female dating instructor in the company he would create in 2007, PUA Training. He also advocates life-style improvement in order to more easily attract women. Although he prefers natural styles he is knowledgable about NLP and hypnosis. Normally he approaches very directly and escalates physically quickly while creating an intense emotional connection. Although in later years he has moved away from scripts and routines and tried to advocate a more natural spontaneous approach. These include Ross Jeffries' Speed Seduction, Mystery Method and Real Social Dynamics. Richard studied and has been influenced by many of the different schools of pick-up. Gambler began learning about dating advice shortly after he read " The Game" when it was published in 2005. Gambler also maintains that he was unsuccessful with women, and hadn't even kissed a girl by the age of 21. It appears that the money made on the stock markets was later put towards building and promoting the dating company he created "PUA Training".
#PUA STEALTH ATTRACTION MOVIE#
He did very well over the next six years acquiring the nickname 'The God of Gamblers' after a Hong Kong movie character, which eventually became 'Gambler'. This caused him to have low self-esteem when growing up.Īt 18 years of age Gambler took his life savings of £2000 and started investing in the stock market. Gambler was born and raised in Cambridge where he describes his childhood as being difficult as he faced problems at school and socially due to being introverted and often being teased and called ugly. “I think that canned material is a crutch until you develop the skills to freestyle and 'be yourself'.” I don’t want to catch a girl by acting a role.” I want the girl to be attracted to me, what I have to say, and what I truly think of her. If you focus solely on pickup, it can actually make you worse!” Work on fashion, body language, voice, extrovert qualities, social skills, building an interesting life, etc. “If you are not an attractive man in general, fix that. A guy that does 100 in a day will close more and learn more than someone that does not.” “Get over your inhibitions and approach as many sets as you can. “When I imagine a super hero PUA, there is no way he is indirect!” So by working on guys fashion we make them look better and they look into the mirror and they go 'oh, it's really good'.” “I used to be uncomfortable with my looks when I was young. “It doesn’t have to be perfect, it just has to be good enough." He also introduced the concepts of micro calibration and stealth attraction (under the radar techniques) when he released his stealth attraction system.
He has two books that have been published and helped build his reputation. Gambler (Richard La Ruina) made a name for himself quickly in the UK market as a dating coach and pick up artist thanks to his marketing and PR skills.
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